As you search the Internet for squeeze page strategies, remember that the rules (Google algorithms) were changed recently, and many once successful one page squeeze pages fell by the wayside. But before I get ahead of myself, what exactly are squeeze pages?
By definition – Once upon a time, squeeze pages were defined as a single web page with the sole purpose of capturing information for follow-up marketing. The ultimate goal of the page was to obtain the visitor’s email address. Why? To build a list of highly targeted prospects (seems fairly simple).
Times have changed – To avoid penalties and drops in SERPS (search engine results pages), squeeze pages are now being designed across multiple pages, each with relevant content. The goal however remains the same – to build a list that affords you the opportunity to present visitors with multiple sales messages over time, develop relationships, and cross-sell other products.
Conversion Strategies – will vary depending on your goal. The best conversion strategies focus on benefits and solutions. These can be either short or long term. Success stories work well, as do freebies – but we need to backtrack again. With the onslaught of spam, convincing anyone to give up their email address means your sales copy has to be compelling and you have to convey trust.
The Trust Factor – is huge, and I contend it’s the most important element of your site. Prospects buy from sales reps, businesses and organizations they know, like and TRUST. So how can you demonstrate trust online?
- Add Your Picture
- Add Your Signature
- Proofread your copy for spelling and grammatical structure
- Have a Privacy Policy
- Use Color Psychology
Successful Squeeze Pages – often use a short video and opt in form at the very top of the home page for visitors who want to sign up immediately, followed by content that essentially explains benefits and solutions in greater detail – with another opt in form at the bottom.
Reverse SEO? Does it mean – trying to get listed lower in Search Engine Results Pages (SERPS)? Of course not! Reverse SEO is interpreted in a couple of ways though.
Some say it’s about – researching your competitor’s SEO efforts – analyzing their title tags, meta description, PR, links to their domain and links to a URL found via a search query for specific keywords or keyword phrases. Does their site have quality, relevant and compelling content? Is it updated regularly? Are they using social media? In short, what separates their sites from your site? This method of SEO emcompasses attempting to emulate success. I use this method daily to analyze what others are doing to rank high in the search engines.
Others believe that – reverse SEO means trying to do damage control. What happens when a search query returns results that are not advantageous to your firm or organization (or you)? Believe it or not, there are companies that will perform online damage control – by attempting to push those unfavorable results down to page 2, 3 or 4 where they won’t be so readily noticed. How? By posting a ton of positive reviews to counter anything negative.
Another take on reverse SEO is – to just not do any SEO. The angle here is to design sites for the users and not for the search engines. This sounds great in theory, but viewing patterns very clearly indicate that you need to be on page one, and the closer to number one, the better.
It makes no difference – what your background is, whether you have any technical skills or if you’re starting from scratch. The key is motivation. Your unique knowledge of sports, fashion, religion, psychology, vacation spots or whatever – can be converted into an online business.
That first step – is crucial. I always always recommend writing a business plan as that first step. Why? The majority of new businesses fail because they lack process, and your business plan is like a map – establishing direction and expectations. It spells out process.
One key ingredient – is research within your niche. Seek out the most profitable topics to monetize, then deliver relevant and compelling content. Put your personality into your site. Give it style. If you have quality, in-demand information, you will be pleasantly surprised how well your site performs.
Take something you know and love – and monetize it. It starts with passion, which is then converted into content on your site. There are a zillion ways to drive traffic to your site and a gazillion more ways to monetize that traffic.
Is it easy - NO. Will success happen overnight? NO. But the Internet has truly spawned it’s share of millionaires, many of them with ZERO brick and mortar presence.
Are information based sites sustainable – ABSOLUTELY. Diversification is crucial, establishing multiple streams of income. These could be via Google AdSense, affiliate programs, writing and selling e-books or simply lead generation.
“Venture nothing, and life is less than it should be.”
Malcolm Forbes (1919-1990)
I had to tackle result5.google this past weekend, and what I thought at first was a virus was actually a re-direct to Russia. One of my friends was having problems searching, as his results were constantly being re-directed to advertising pages. He was running a small three computer network in his home with a Linksys wireless router.
Trying to access or download any type of anti-virus program was fruitless and scans with Microsoft Security Essentials and StopZilla turned up other viruses, but didn’t kill off result5.google. Neither did Malwarebytes.
Searches on Bing and Google returned plenty of posts on how to eliminate this problem, but only one helped – and that was to log onto the router, correct the DNS and change the password, then empty his computers’ history, temp pages and cookies. Seems his router’s DNS had been changed to 213.109.67.169 and 213.109.73.170, which a traceroute revealed pointed to Eastern Europe. When he installed his network, he neglected to change the router’s password from the vendor’s default, leaving himself open to exploits.
Typically, routers are marked with their serial numbers and MAC addresses, and from there you can search the vendors online support pages to determine its IP and how to log on to the router to change its password and settings.
I hope this helps anyone out there who is experiencing this problem.
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