WDTalk

I remember when I first learned how to use print screen - to capture screen images. I thought to myself, “Wow, imagine the possibilities!” Technology has advanced so rapidly, it’s impossible for one person to keep pace with new developments and software, even with something as seemingly simple as screen capture programs.

Doing a Google search for “screen capture programs” just now returned over  – 37 million results. Some of the more highly recommended programs are:

SnagIt 10 by TechSmith® (free trial/$39.95)

Snagit gives you the tools you need to create engaging images for presentations, feedback, tutorials, and training documents.

The only con I saw was that it could only save video files in .AVI format.

FullShot 2012 by InBit. (free trial/$49.99+)

FullShot is a professional screen capture (print screen) application designed for any Windows user who needs an effortless, effective way to take screenshots of Windows screens. It’s perfect for capturing on-screen images you want to include in manuals, training handouts,presentations, marketing materials, and web pages.

Cons - This product doesn’t seem to offer the ability to capture video clips.

Jing and Jing Pro - by TechSmith® (free versus $14.95/year)

Jing Free - SWF Video | 5-Minutes of Screen Recording | Mark-Up Tools for Images | Screencast.com Free Account

What do I use? – the FREE version of Jing because it fits what I do for now. If you need to produce MPEG-4 videos, I highly recommend Jing Pro as it offers the best combination of features vs price.

A KVM switch (keyboard, video, mouse switch) essentially allows  - a user(s) to access multiple CPUs from a single monitor, keyboard and mouse. KVM switches are found in virtually every data center, because let’s face it; having hundreds or thousands of monitors, keyboards or mice in a DC is unrealistic.

Integrated KVM switching systems provide administrators – KVM, console, and remote power control of thousands of servers, which results in space savings, improved server management, reduced heat issues – and the bottom line, cost savings.

Data Centers typically use enterprise wide solutions – geared to Network Operating Centers (NOC), which allows their engineers to remotely access servers.

If you rent colocation space for your businesses rack servers – most KVM will usually take up 1U of space, up to a 42 port solution.  When ordering, be sure to remember rack mount kits and interface cables.

All KVMs are NOT created equal – variances can be in audio support, client platforms, supported operating systems, interfaces, sharing, remote power management and 208 volt power capability.

What about security? Enterprise level KVMs offer administrators complete control of all the devices that are attached, allowing them to set permissions for all other users.  They can create individual user profiles and assign access privileges. One example of an access privilege would be the ability to define which servers a user could view and access. Some allow time-out features for inactive users.

Run anti-spyware and anti-malware programs, and keep them up-to-date. I’ve installed Microsoft Security Essentials on all of my systems and it works great. Don’t mix anti-virus software on your system. This is a recipe for disaster. I had Malwarebytes and MSE on my Vista desktop and it constantly locked up. Once I removed MSE, no more lock ups.

Disable file indexing. Indexing extracts data from every file on your hard drive to create a searchable keyword index. The idea is sound – it allows you to search for words or phrases inside of documents, but it’s also VERY resource intensive.

Add additional memory. Memory executes in nanoseconds, while hard drives run in milliseconds, even at 15,000 rpm. Obviously, the more fast memory you have, the less often your system will have to access your slow hard drive. The same applies to CPU cache. A larger CPU cache adds another layer of speed to your system.

Not all systems use the same configuration of RAM modules. Check your motherboard manual or specs – find out the maximum RAM you can install and in what configuration.

Run a monthly disk cleanup. Temporary files can take up Gigabytes of space if allowed to accumulate over time – so schedule a monthly disk cleanup to delete these files. And even though a debate rages over rather to defragment large hard drives, in testing this has demonstrated performance boosts.

Streamline start up programs. Eliminate any programs you don’t really need from your start up routine.

Downsize programs via the Control Panel. Use the ADD/REMOVE Programs from within the control panel to delete programs you no longer need or use. Many of them run background processes that drain your systems resources. For example, if you’re using Windows Media 10 or 11, do you really need RealPlayer?

Perform Windows Updates regularly. Pay particular attention to critical and security updates.

Miscellaneous Stuff. Do you really need drivers for printers that are no longer attached to your desktop or on your network? Erase them. And do you really need 3000 fonts? Unless you’re a graphic artist, trim down the one’s you’ll never use.

Your accounting department has been complaining – about your network slowing to a crawl, but your sales reps are finally making cold calls – because they can’t surf the web or use email (Or they’re out on the golf course ).

What’s the problem? Could be a collision domain. Computer networks can be segmented physically as well as logically (Ethernet protocol), leading to circumstances where one single network device can send packets throughout a network segment forcing every other device to acknowledge those packets. Or it could be a group of Ethernet devices in a LAN running on CSMA/CD, connected via repeaters competing for network access. If two devices follow the exact procedure at the exact time, their transmissions will collide, and they will both become unusable. Simply put, a collision occurs when two or more network devices are trying to transmit packets at the exact same time.

As collisions increase on a network – the less efficient the network is. So how do you combat collision domain? Utilize switches and/or network bridges that filter and forward packets by their MAC address. A switch or network bridge will forward frames with addresses that are not in its domain, and will duplicate and broadcast frames to the devices inside its network.

Routers can filter, forward or drop packets – based on MAC addresses. Routers reduce collision domain by broadcasting to the LAN only packets that have addresses on that specific network. Routers are able to redirect packets not only by  IP or MAC addresses, but also by data type (email, graphics, plain text), function or port used (FTP, HTTP, SMTP, POP3) plus other variables and functions (acting like a firewall) in order to improve network performance.

Contrast your network to – data center networks that occupy entire buildings and house thousands of servers. They’re designed to host mission critical computer systems, with fully redundant subsystems and security zones. They contain routers and switches that transport traffic between those servers and the outside world. Redundancy of their Internet connection is usually provided via BGP bandwidth, blending multiple upstream providers.

How would you like to reduce your advertising cost - on Google AdWords or Facebook, yet improve your click through rate (CTR)? Without going real deep into how and why this works, price per click or impression is a factor of a quality score – and that score is determined by how well your ad performs. Essentially the lower your click through rate, the lower your quality score and the higher your resulting cost per click or impression.

Combining poorly performing - keywords, keyword phrases or interests with those that perform well lowers your overall click through rate and also your quality score. It’s far better to create multiple separate campaigns with fewer keywords or interests, first to sort out what works from what doesn’t work and second, to create better performing keywords and interests campaigns to improve your click through rate, thus improving your quality score and reducing the resulting cost per click or impression. Sometimes this means reducing the keywords, keyword phrases or interests in your campaigns to as few as two or three top performers.

Often, a poorly performing – keyword, keyword phrase or interest is simply a bad match with its associated advertisement. You’ll never know this though if you lump sum all your keywords or interests into one campaign. In Facebook, it’s easy to create multiple similar campaigns and simply change out interests. Stop paying for interests that perform poorly and focus on those that do perform well. Click through will improve, quality score will improve and the corresponding cost of your campaigns will decrease.

I frequent quite a few forums and often stumble upon some threads that stand apart from the crowd – providing tips that I find lend real value to their members and guests. I read a thread this morning that resonated with me, and I’m sure, with others reading this. It was written by Juan Gonzalez, the CEO of  HostLeet.Com, LLC.

First of all, most people think they have to transfer their domain name over to a new host in order to have it hosted on their servers. This is NOT true… You can always leave your domain name with your current registrar or host, and simply change the nameservers to point to your NEW registrar/host.

Now, for those of you who DO wish to transfer your domain name away from your current registrar/host. You will need to make sure you follow these steps BEFORE starting the transfer process..

1. Have your domain’s EPP Code (Security Key) handy so you can provide it to your new registrar/host (this can be obtained from your current registrar/host). When you order a transfer, you will be asked for the domain’s EPP code. The transfer can NOT be initiated without this security key, so make sure you have access to it.

2. Unlock the domain. Make sure your domain name is UNLOCKED before you initiate a transfer. This can be done from your current registrar’s domain control panel. If your domain name is locked, the transfer will fail.

3. Don’t have WHOIS protection enabled. Make sure to DISABLE WHOIS protection on your domain name before initiating a transfer. This can be done from your current registrar’s domain control panel. If your domain name has WHOIS protection enabled, the transfer will fail.

4. Make sure the domain’s Administrative Contact Details or WHOIS Information (email, address, phone, ect..) MATCHES your own personal info with your new registrar/host. This can be changed from your current registrar’s domain control panel. If your domain name’s contact details DO NOT match with the new registrar/host, the transfer will fail.

Once you have initiated the transfer process, your new registrar/host will send a transfer request approval email to the email address listed in the WHOIS details for that domain (your email address). The request MUST be approved by the domain name holder/owner.

Once approved, your new registrar/host will then send the request to your current registrar/host so they release the domain name over. If your current registrar/host does NOT release the domain, it will NOT be transfered. Make sure you can contact your current registrar/host for assistance.

However, sometimes customers don’t know who their domain name registrar is, or their current host has vanished from the face of the earth without a trace.. Most of the time, you can do a simple WHOIS search on your domain name to find out who your registrar is. A good WHOIS search tool is “ http://www.domaintools.com/ “.

Ok, I admit that – I didn’t jump on the Twitter bandwagon right away. I didn’t perceive a great deal of value with a lot of tweets I read. Twitter has evolved though, and I now realize there are plenty of super ways to leverage Twitter to grow your business.

Brand awareness – is huge on Twitter. The key to branding is keeping your business in the public eye, using promotions to increase conversions for your products and services.

Engagement with your target audience – lends to a heightened perception of know, like and trust, a crucial element in the sale of ANYTHING. And you don’t have to be the originator – simply show an interest in their tweets by reposting them or commenting on them.

Listening to tweets can identify market trends – What are people interested in today – RIGHT NOW?

Gain a competitive advantage – by monitoring your competition’s tweets. Are they coming out with a new product or service? Or are they using Twitter in a way you haven’t thought of yet?

Reputation management – is another critical app for Twitter as it allows you to know what’s being said about your brand in real-time. Quite often, simply by responding that you’re working on an issue helps quell any negativity.

Directing tweets to landing pages – can help with conversions, especially if the offer is so compelling that your tweet gets reposted. A significant side effect would be higher ranking in SERPS (Search Engine Results Pages) leading to increased organic conversions.

Participating in industry discussions – may help others perceive your business as EXPERTS in the field.

Set up your corporate blog – to feed Twitter your URLs automatically. WordPress plug-ins are great for this.

Don’t forget mobile apps – for people on the move. Twitter is ideal as a mobile communications tool.

Just issued a Press Release – and want to get your announcement out quickly? Spread the word by Tweeting it.