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Colocation Specs

August 17th, 2009 Steve No comments

Bandwidth

 

Data transfer includes all traffic that passes through Hostirian’s core routers, including FTP and email. Colocation packages normally include either 1Mbps or 5Mbps burstable connections, measured on the 95th percentile. A 10Mbps connection relates to approximately 3.3 Terabytes of bandwidth monthly.

 

To determine estimated monthly bandwidth for your site, first determine the page size for each page of your website, then estimate how many daily pageviews you project for each. Simply multiply to estimate monthly bandwidth forecasted, allowing for some overhead.

 

Note: A two (2) minute video can easily consume 10MB of bandwidth. As little as 300 downloads per day of that one video can consume 90GB of bandwidth monthly.

 


 
Rack Space

 1U = 1.75″ of Vertical Rack Space

 2U = 3.5″ of Vertical Rack Space

 3U = 5.25″ of Vertical Rack Space

 4U = 7.00″ of Vertical Rack Space.

 

IP Subnets

 

 /30…..4 IP’s – 2 useable

 /29…..8 IP’s – 6 useable

 /28…..16 IP’s

 /27…..32 IP’s

 /26…..64 IP’s

 /24…..256 IP’s

 /23…..512 IP’s

 /22…..1024 IP’s

 /21…..2048 IP’s

 /20…..4096 IP’s

 /19…..8192 IP’s

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Colocation Amenities?

June 3rd, 2009 Steve No comments

This morning I was reading on a forum about a data center in Los Angeles that offered some amazing amenities to it’s clients, but at a significant price point. Among those were showers in the rest rooms, a cafeteria, a lounge area with an X Box, a PlayStation and vending machines. Yet another had a putting green. They’re a publicly traded corporation and their stock has remained stable over the past year (low customer churn).

Yet, as I talk to business owners in St. Louis, I hear countless strategies of thrift – downsizing budgets and cutting out frills. Could I entice a prospect to pay more to colocate with me if I installed a lounge with a Wii ? I doubt it. LOL.

It should be every providers goal to give, at least, the perception that their services are a value-add to their clients. Hostirian’s value-add is their hands-on approach to hosting. Since it’s inception, Hostirian has helped countless businesses, just like yours with customized solutions. Not everyone needs 5TB of bandwidth, or 1.5TB RAID-10 arrays. We offer ‘business class’ shared hosting, managed services, dedicated servers and colocation – in lots of flavors. We offer solutions that run on Linux, Mac and Windows platforms. We offer live support 24/7/365.  We don’t offer pool tables in our data centers. At least, not yet. LOL.

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Why consider colocation versus in-house?

April 23rd, 2009 Steve 1 comment
In-house versus colocation?
With in-house infrastructure (compared to colocation) you’ll most likely need:
  • Physical space
    • Rack
    • Servers
    • UPS
    • Switch
    • Router
    • Diesel Fuel Generator
    • Firewall Appliance
    • Security Systems
    • Demarcation
  • IT Staff
    • Certified
    • Trustworthy
    • Reliable
    • Elevated reimbursement plus benefits
    • Available 24/7/365
  • Location
    • Expandable connectivity available to your location (s).
  • Climate control
    • Sensor alarms for temperature, moisture, smoke, etc.
  • Physical security
    • Locked server room with assigned access privileges
    • Bio-Metric Hand Scan entrance
  • Network Monitoring
    • Hardware/Software investment
    • Email Alerts
    • IT staff on call 24/7/365

Colocation offers a very cost-effective means of housing a secure hosting environment. Physical space is freed in-house, plus capital asset expense is dramatically reduced.

In-house – Few businesses can afford dual diesel fuel backup generators and none have the ability to cross-connect to different vendors. Managing an IT staff layers substantial payroll expense and man-hours. Disaster recovery plans are typically DAT tape backups and are rarely compliant.

Climate controls depend over whether the cleaning lady left the door to your server room open. Often there is no door – simply open access to your most valued resource – your data. Companies who have lost data fail at an alarming rate.

Scalability is limited and monitoring is more often than not a user complaining he/she can’t get their email or surf the Internet or receive calls.

Colocation – offers

  • BGP networks for maximum uptime and reliability
  • Managed services
  • Redundant power sources
    • Power grids
    • UPS
    • Diesel fuel generators
  • Cross-connects
  • Physical security
  • Electronic security
  • Network monitoring
  • Alarm sensors
    • Temperature
    • Moisture
    • Smoke
    • Fire
  • Scalability
    • Cabinet and rack space
    • Bandwidth
    • Managed services

Colocation services can be quickly deployed (no wait time to provision new circuits) and are easily expanded.

Why collocate?

Assign a dollar and weight value to each of the above (+ and -), then compare the results of in-house versus colocation. The numbers will jump off the page!

Businesses are migrating to colocation because it simply makes good ‘business sense.’

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Is Colocation Right for You?

March 16th, 2009 Steve 2 comments

Certainly, there are benefits to colocation – physically locating your IT equipment (servers, switches, etc.) at a data center owned and operated by Hostirian. By leveraging our facilities, you can save on capital expenditures, streamlining your budget.

In today’s marketplace, the effective management of capital is paramount to operating a viable business. Data is king. It grows exponentially with time. How do you justify the expense to build out new infrastructure or expand on existing infrastructure? What is the projected Return on your Investment (ROI)? Could that new infrastructure become obsolete with the advent of dynamic change in technology, or shifting organizational strategies – or a relocation of your business?

What are the major costs related to maintaining your own data center?

Surely, your IT budget will command much of the expense for facilities management, but the cost of cooling and power are quickly gaining ground, as power costs escalate.  How do you equate power now in your IT budget? Hostirian colocation could provide transparency to your data center expense, allowing your IT budget to more accurately reflect its overhead and power expense.

Colocation Responsibilities – You and Hostirian

Colocation clients purchase, manage and maintain their own equipment, including servers, switches, etc. Hostirian provides the facility, cabinet space, redundant power, BGP bandwidth, climate controlled environment and security. The amount of cabinet space you require will depend on how many racks you’ll need. Each rack can house 42U of rack space, where 1U of space equates to 1.75 inches in height.

Power

The majority of entry level and mid-range servers are configured with 120v plugs even though by design they will work with 120 or 208v. Larger towers and rack mounted servers tend to be configured with 208v.

Why 208v?

The primary reason is for power supply energy efficiency, which is a measurement of the amount of power lost between the input and output of a server’s power supply. You could expect a two to three percent increase in power supply efficiency by simply increasing the input voltage, resulting in a significant saving in power expense. Some have reported as high as a 30 percent increase in efficiency.

This energy savings is significant to any data center’s bottomline.

Can 120v be retrofitted to 208v? Absolutely. Whereas 120v has one hot, one neutral and one ground, 208v simply has 2 hot lines versus one.  Do your servers run 120v or 208v? Will Hostirian customize their existing 120v to match your 208v requirements? Yes

Why is 208v more energy efficient?

For a given amount of power, as the voltage increases, less current is required. Conversely, as voltage decreases, more current is necessary to maintain the same amount of power.

Hosted elsewhere?

If you’re currently hosted in LA, NY or Chicago, you’re fully aware that the cost of power contributes heavily to the liability side of your balance sheet.  Power through Ameren UE in the Midwest is significantly less expensive, as much as half in some instances. If your cost was cut in half, let’s say from $20,000.00 to $10,000.00 monthly, would it matter if your servers were colocated in Chicago or St. Louis? These types of savings should surely make moving much more attractive!

The trend

We’re already seeing more and more relocations and outsourced applications, primarilyto reduce power expenses. During the next five years, it’s projected that one in four businesses will experience a significant business interuption. Couple that with the explosive growth of data. 161 Exabytes of data were created in 2006, which is approximately three million times the information of all the books ever written.  

Power at our 710 North Tucker Data Center

The Bandwidth Exchange Building Data Center at 710 North Tucker has 1600Amp service @480 served through redundant Ameren UE feeds protected by a pair of redundant 150kVA UPSs and a 1500 kW generator.

Cooling

Power consumption is directly related to the amount of heat dissipated into a data center. The level of heat expelled per rack has increased with new technologies, like quad core processors. How warm are your servers running now? Heat is definitely their enemy! Colocating that infrastructure into Hostirian’s climate controlled environment will minimize the risk of compromising your ability to deliver mission critical applications.

Cooling at our 710 North Tucker Data Center

This data center is cooled by four Liebert 20 ton downflow CRAC units which are on a Glycol cooling loop with 200 tons of capacity.

Security

How safe is your data today? Does your cleaning lady have access to your server room? Is your credit card terminal in the same room as your servers? Do you even have a door to your server room? If you do, is there controlled access? Does your level of security meet your operational requirements? Can your business model support your current requirements? Is your current growth sustainable, or has your ROI turned upside down? If you’re hosted elsewhere now, do you really need biometrix hand scans and security guards posted behind bullet proof glass?

Security is of the utmost importance to Hostirian. Allowing only Hostirian engineers into our data center ensures that your equipment is handled only by experienced well trained personnel. Closed circuit video surveillance systems monitor every entry point into our data centers.

Bandwidth

How much bandwidth do you have at your business today? A T-1 at 1.54Mbps? Possibly two – load balanced? Or an ePort at 10Mbps? If at a data center now, what level of uplink ports are available? Conversely, how much bandwidth is available at Hostirian’s data centers and at what cost? Hostirian’s data centers have multiple Tier 1 carrier connections on a BGP network with 10, 100Mbps and GigE uplink ports to provide flexibility, ensuring traffic is routed for redundancy (to protect against a single switch or router failure) and maximum network performance. Hostirian also facilitates cross connects to carriers of choice for individual or legacy network requirements.

Costs for bandwidth are customized to fit your requirements.

Bandwidth isn’t as straight-forward as you may think. For some it is the total amount of data, typically measured in Megabytes, Gigabytes or Terabytes, that may be downloaded or uploaded during a given month – also referred to as data transfer.

Straight data fees

If you use 10MB, you pay for 10MB. If you use 20GB, you pay for 20GB.  Typical bandwidth plans are based on metered, unmetered, burstable and 95th percentile billing.

Unmetered bandwidth

Unmetered bandwidth means that the maximum data transfer rate is capped at a specific speed, but the amount of data transfer at that speed is unlimited. The cost for unmetered bandwidth is based on a fixed monthly charge for bandwidth consumption payable at the beginning of a monthly cycle.

There are dedicated and shared unmetered bandwidth plans.

Dedicated or guaranteed unmetered plans offer bandwidth pipes available to you and you only, that you can max out at will. Hostirian offers burst options for overages on a 95th percentile.

Shared unmetered plans means Hostirian shares your pipe with other customers. These types of plans typically provide a guaranteed minimum but not a guaranteed maximum.

When operating at a speed of 1.54Mbps, a VPS is capable of a maximum 30 day transfer total of (1.54 Megabits per second / 8 bits per byte = .1925 Megabytes per second * 60 seconds = 11.55 Megabytes per minute * 60 minutes = 693 Megabytes per hour * 24 hours = 16,632 Megabytes per day * 30 days = 498,960 Megabytes per month / 1024 bytes = 487 Gigabytes per month. If your requirements exceed 487GB monthly, 5/10/100Mbps plans are offered.

A 10mbps connection equates to about 3.3 Terabytes of bandwidth and 100Mbps to about 33.3 Terabytes.

Metered plans

The expense for metered bandwidth is calculated at the end of each monthly billing cycle. Metered essentially means your bandwidth usage is monitored and you’re responsible for any overages.

Small servers with low bandwidth usage are normally billed at a straight data transfer rate.

What is the 95th Percentile?

 Another bandwidth plan uses the 95th percentile method for computing bandwidth expense. For example, a 10Mbps plan billed at the 95th relates to 10Mbps unmetered but the connection itself may be capable of 100Mbps. This enables your server to reach speeds up to 100Mbps (burstable). At the end of the monthly billing cycle, the top 5% of the speeds are removed, then the 10Mbps is subtracted, leaving any overages. In this case, if your server used 15Mbps over 95% monthly, you would incur an additional bandwidth expense of 5Mbps.

Consistent traffic with a couple days of bursting results in far less bandwidth expense than, let’s say 10 days of bursting each month. The difference can be as high as ten times more.

Colocation Pros:

If you’re in close geographical proximity to Hostirian’s data centers, you can work on your own equipment (upgrades, etc.) avoiding the cost of outsourced parts and labor.

As you grow, savings from colocation grow as well.

As a rule, it’s generally less expensive when compared to unmanaged dedicated.

Your fixed assets show on your balance sheet, indicating higher net worth (important to banks and potential customers).

If you’re using accrual accounting, you’ll be able to show profitability on your income statement by spreading expenses over three to five years (depreciation).

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Reducing your exposure through colocation

February 10th, 2009 Steve 1 comment

Total cost of ownership (TCO) in Information Technology (IT) is the total cost of the staff and infrastructure to support your business. When crunching numbers to determine the TCO of your IT department, and how that fits into your day to day operations, disaster recovery and business continuity plans, take that one step further to compare those numbers versus colocating your servers in a data center.

Let’s say your business earns $5 million in annual revenues, with very aggressive plans to grow to $6 million. That extra $1 million will be the result of realized growth opportunities and a reduction in expenditures / streamlining your operations.

Most small businesses of this size employ one or two technicians to manage their servers, desktops, laptops, switches, hubs, printers, phone systems, email, applications, backups, etc. Your annualized investment can easily exceed $300,000. Your business data needs to be communicated internally as well as externally, so the applications and hardware can’t be scaled back, although they may be optimized by upgrading to more efficient services.

This is the scenario thousands of small businesses find themselves in today - only with scaled back growth projections due to the credit crunch.  So how could these companies lower their Total Cost of Ownership by colocating their servers in a data center? What do data centers have that aren’t part of their existing department. 

Servers colocated in a data center are normally secured in a cage or rack, with regulated power, dedicated connectivity, layered security and on-site support services 24x7x365. Data centers typically have alarms monitored for fire, smoke and moisture, and power is backed up by a UPS and diesel fuel generator – greatly diminishing any loss of mission critical data due to fire, theft, vandalism or loss of power.

Hostirian manages three data centers in Saint Louis, and is effectively the only local data center offering unmanaged colocation services. Hostirian also offers related value-added services, such as fully managed firewall services, and consulting services (including capacity and migration planning).

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