A quick search – of Google returned 155,000,000 results for Keyword Trackers. Why is so much emphasis placed on keywords? Well, the major search engines use keywords as part of their search algorithm to compile their Search Engine Results Pages (serps).
If your website turns up on page one – or two on Google for a keyword search that’s relevant to your product or service, your odds of converting that prospect into a client jump dramatically. Tracking keyword relevancy is not a ‘do it once and forget about it’ strategy.’ Maximizing SERPS requires constant tweaking.
The pulse of the Internet changes constantly
Just this morning, I heard that Twitter was offered $700 million for its business, and I don’t think they’ve even turned a profit yet. They’ve been around for all of two years!! What worked two, three or four years ago may not work today. Search algorithms are routinely updated, so SERPS can change overnight. You need to analyze keyword trends to optimize your site for every keyword relevant to your business.
Has your business grown?
Are you offering more products or services? Has your website kept pace? What about your keywords? Let’s say you’re launching a promotion to offer WordPress websites, the most popular blogging program on the Net. A keyword tracker provides invaluable information about relevant keywords to add to the content of your promotion – and to your keyword meta tags. The goal is to be found, be relevant and provide value.
Search Engine Optimization (SEO) can be confusing
Search Engine Optimization is a hotly debated topic on a lot of forums, with an awful lot of misformation propagated by enthusiasts and experts alike. Everyone wants their website to have a high page ranking (PR) and great search engine results pages (serps), but getting there takes a lot of tweaking. What worked yesterday does not necessarily work today. I’ve previously addressed optimizing title tags and meta descriptions, but relevant keyword density is also important.
Relevant Keyword Density
It’s important to track keywords related to the core focus of your business, then optimize those keywords in the content of the pages on your website. The keywords in your content must flow with your site’s trend of thought, on each page – providing value to the end user. Forget about using formulas to trick Google, Yahoo, MSN or other search engines. While Google doesn’t make public its search algorithms, it very clearly places emphasis on value to the end user. A quick Google search for keyword density produced over 1.3 million pages of results.
From Wikipedia
Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam. The formula to calculate your keyword density on a web page for SEO purposes is (Nkr / Tkn) * 100, where Nkr is how many times you repeated a specific keywordand Tkn the total words in the analyzed text. This will result in a keyword density value. When calculating keyword density, be sure to ignore html tags and other embedded tags which will not actually appear in the text of the page once it is published.
When calculating the density of a keyword phrase, the formula would be (Nkr * Nwp / Tkn) * 100, where Nwp is the number of words in the phrase. So, for example, for a page about search engine optimization where that phrase is used four times and there are four hundred words on the page, the keyword phrase density is (4*3/400)*100 or 3 percent.
In Summary
Keyword analysis, plus relevant use of keywords in the content of your site, combined with acceptable keyword density will optimize hits to your site, and that’s what we all hope for – a lot of eyes on our sites.
Featured Dedicated Servers
