WDTalk

WordPress has a default setting for Permalinks, which doesn’t do much for you in terms of SEO.

The problem?

The default setting doesn’t really tell your readers or the search engines anything about your posts.

For example, compare how these two settings look:

Default

?p=1237

versus

Month/Name

/2010/06/SEO-TIP

When you’re using Google Analytics to analyze which pages on your site are more popular (most viewed), would SEO-TIP give you immediate feedback? Yes.

Of course, you could link through to ?p=1237, but that’s an extra step.

A current trend in SEO is to use EMD’s or exact match domains. Why? They seem to rank higher in Google search engine results pages (SERPS), which in turn drives conversions and profits. This technique is very popular with affiliate marketers.