Home > Blogging, Link Strategies > Do Follow or No Follow (SEO Tips)

Do Follow or No Follow (SEO Tips)

Revised January 18 2012
By default, WordPress blogs use a rel=”nofollow” attribute - so when you read of Do Follow Blogs, these are blogs that have used a plugin that removes the nofollow attribute. Comments then that contain links back to the poster count as backlinks for their sites.

To the Search Engines – these links then are simply links. It’s up to the search engines rather to follow that link and pass value to the poster’s site. There is no “do follow” attribute to instruct a search engine that these links must be followed or assigned value. Why DoFollow versus NoFollow? The NoFollow attribute was introduced in 2005 to discourage comment spam.

Quality Backlinks - To a large segment of SEO experts, a quality backlink is a one way incoming link from a relevant (respected) site with higher PR. It’s a link you earn via hosting a great site that delivers useful information (the stuff that people want to link to).  These are also known as natural (real) links. The theory is that more natural links help boost your site’s popularity and Page Rank.

A Word of Caution - Blog spam is rampant, especially for Do Follow blogs. There are some “do follow” plugins that allow you to set how many comments a visitor needs to leave (with the same domain URL and/or email address) before their comment link will follow. The DoFollow Plugin for WordPress options:


Remove nofollow from comments older than



Remove nofollow from comments posted by registered users and other visitors.
Only remove nofollow from comments posted by registered users.
Remove nofollow immediately from comments posted by registered users and use the timeout for other visitors.
Do not remove nofollow from regular comments.

Pingbacks, trackbacks and other special comment types

Do not remove nofollow from pingbacks.
Do not remove nofollow from trackbacks.

My Recommendation

  • Use a Do Follow plugin for your WordPress blog if you enable comments
  • Do not add the “NoFollow” attribute to inbound links.
  • Only add the ‘NoFollow” attribute to outbound links in widgets like Subscribe or Bookmark Me.

Categories: Blogging, Link Strategies Tags:
  1. Ron Leyba
    January 6th, 2010 at 22:56 | #1

    Pretty good insights here Sir. AS of this moment, since I am just starting out my wordpress blog, im not using any of this plugins. Im still in process of search and test.

  2. hire php developer
    January 14th, 2010 at 05:51 | #2

    you have given a excellent and nice difference in between the dofollow tag and nofollow tag is anybidy wants to get really good traffic to his blog than he hav add the dofollow tag to his blog because the dofollow tag is like a bait which attract the SEO peoples towards the Blog.

  3. January 14th, 2010 at 07:09 | #3

    I agree and Google doesn’t find all links. Sometimes you have to give Google a little nudge by using services such a socila bookmarking etc. I think this is generally down to how the site is structured.

    I find the askismet plugin is great for removing spam comments before they even get to you. That’s the problems with blog commenting at the minute. Too many people are using bots etc to spam them with nonsense rather than spending the time to read the post and post a relevant and helpful comment which MIGHT actually offer some benefit to the reader and blog owner.

  4. January 15th, 2010 at 07:56 | #4

    Making these tags it’s a personal decision.In my opinion it isn’t most important in SEO.You can use them but still have some difficulties then search engines will discover your site.

  5. Dolly
    January 18th, 2010 at 03:48 | #5

    Super post, Need to mark it on Digg

  6. January 21st, 2010 at 04:00 | #6

    Admiring the time and effort you put into your blog and detailed information you offer! I will bookmark your blog and have my friends and me check up here often. Thumbs up!

  7. Srilanka Forum
    January 21st, 2010 at 10:29 | #7


    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the great work Look forward to reading more from you in the future.


  8. January 23rd, 2010 at 16:22 | #8

    Hi, I found your blog on yahoo. I’m pretty happy to have found your website because I think it is amazing! I will definitely come back! Great resource for my students. Youproblog

  9. firman
    January 27th, 2010 at 10:37 | #9

    Very nice.
    I like your Perception :)

  10. Anthony
    January 28th, 2010 at 12:49 | #10

    I agree with all your suggestions about making a blog dofollow. The amount of comments and interaction will significantly increase. Granted, you’ll to deal with some spam, but that kind of comes with the territory.

    I don’t really mind trading an outbound link to another site for a comment as long as the comment is relative and worthwhile. “Nice post” and crap like that doesn’t work for me in those scenarios.

  11. January 31st, 2010 at 09:41 | #11

    SEo is one of the upcoming industry and required to promote the business on the internet… you had share very good information here thanks for this post.

  12. February 1st, 2010 at 03:46 | #12

    Your blog is very useful, thank you for their knowledge

  13. February 1st, 2010 at 08:49 | #13

    Good article

  14. February 2nd, 2010 at 08:12 | #14

    I have got very informative and valuable information from this blog really i have impressed after reading it i woulld like to say thanks for sharing it to every one please keep it up

  15. February 2nd, 2010 at 15:00 | #15

    Super-Duper site! I am loving it!! Will come back again – taking your feeds too now, Thanks.

    -Robert Shumake Paul Nicoletti

  16. February 6th, 2010 at 09:30 | #16

    I don’t usually reply to posts but I will in this case, great info…I will add a backlink and bookmark your site. Keep up the good work!

  17. best seo
    February 9th, 2010 at 19:08 | #17

    Actually google follow and index nofollow links, but doesn’t transfer the internal PageRank to that site. Many people still believe that OBLs (outbound links) dilute their own PR, which is false. The risk with spams is not as much related to the ridiculous content as is to the risk to be banned on google for “bad neighbourhood”. I personally let up to 2 links on my blogs if there aren’t nasty links as I think the linking it the fundament of internet.

  18. February 14th, 2010 at 05:18 | #18

    The post’s rather helpful, even though SEO is so popular now that it becomes difficult to find new useful information on the subject.

  19. February 23rd, 2010 at 08:48 | #19

    I’m not an SEO expert, but I seem to learn something new every week. One problem I have with my blogs is that 99% (I am not exaggerating) of the comments are gibberish, seemingly from outside the US. Of course, I delete them, but I guess because my blogs are follow, it has become a target.

  20. LarryLove
    February 25th, 2010 at 11:16 | #20

    Hey very nice blog!!….I’m an instant fan, I have bookmarked you and I’ll be checking back on a regular….See ya :)

  21. Sony
    February 27th, 2010 at 05:08 | #21

    Tahnk you very Much :)

  22. Domain girl
    March 4th, 2010 at 12:46 | #22

    Learning new things everyday from this blog.

  23. March 9th, 2010 at 09:28 | #23

    interesting blog, care to exchange link ? add me n shout me, I will add you in 24 hours.thx

  24. Hire Dedicated ASP Net Web Developers
    March 11th, 2010 at 01:53 | #24

    Hey I read this first time…can you tell me how it is possible that crawler can follow a link a which is set as nofollow??

  25. March 13th, 2010 at 11:59 | #25

    Hey this is a very informative blog post specially it is really very help for SEO guys…Thanks for providing such a wonderful information.

  26. Outsourcing Philippines
    March 16th, 2010 at 21:38 | #26

    I have a question, is it possible if we only choose a comment that we would have it dofollow in wordpress?

    • Anonymous
      March 29th, 2010 at 03:01 | #27

      Thanks for your reply. Does the plugin you are talking about can choose only comments in your discretion to make it dofollow or nofollow?

  27. March 17th, 2010 at 09:54 | #28

    Hi Steve,

    Thank you for the post. I noticed that Google recently posted a YouTube video about Do Follows. It might shed some light on the subject. http://www.youtube.com/watch?v=NQfOhncTXRU

  28. March 19th, 2010 at 12:49 | #29

    I am so frustrated with seo I have been working so hard getting my sites ranked and now I am doing blogs anything to get traffic. I am #8 on the first page of google for a 2400 a month search volume term and still getting zero traffic and my blog still has no comments I am lost I am going to change my nofollow tag and see if I can get some comments! Thanks

  29. Flex application developer
    March 25th, 2010 at 06:11 | #30

    you have given a excellent and nice difference in between the dofollow tag and nofollow tag is anybidy wants to get really good traffic to his blog than he hav add the dofollow tag to his blog because the dofollow tag is like a bait which attract the SEO peoples towards the Blog.

  30. March 25th, 2010 at 07:40 | #31

    Can somebody tell me how to create valuable back links. What features should be there, when it name as a valuable back link?

    • March 26th, 2010 at 05:06 | #32

      I agree with Steves… just be natural, bring something new to the table, be honest, don’t try to spam, and you will find more benefit from your backlink

  31. March 28th, 2010 at 09:33 | #33

    I use do follow to encourage discussion. But that also means more time in moderating comments. I’m okay with that than having nothing to moderate at all.

  32. SEO Services Philippines
    March 29th, 2010 at 02:56 | #34

    “Do not add the “NoFollow” attribute to inbound links.”

    Maybe you can explain more what are you talking about on this phrase? You can’t control inbound links whether you put a dofollow or nofollow tag coz it’s on somebody’s website.

  33. April 10th, 2010 at 23:08 | #35

    Good post, I bet a lot of bloggers with enough time to moderate comments will have good use of this. I read elsewhere however that nofollow is just as good as dofollow (and off course the other way around) if you do not moderate the comments,as I`ve already mentioned. I had to remove the comments entirely from my site because of it; my site being a target of a lot of “good post!”-spammers just looking for a link from a site within the same niche. I really dont get why spammers dont understand the value of a good comment so that their link will remain rather than being deleted the next day..

  34. April 12th, 2010 at 05:37 | #36

    Hi there, good article but I’m not sure I agree with the statement about relevancy. I’ve done a little bit of experimenting with building links from high PR pages that are both relevant and non-relevant. In my travels I’ve found that a high PR link will give you a significant boost no matter where it comes from. Yes, relevant links might give you that extra edge but in some niches it can be quite difficult to find a diverse range of IPs hosting sites that meet your link criteria.

    • October 29th, 2010 at 10:18 | #37

      I’d say you’d be absolutely right about relevancy – up until Google rolled out their newest algorithms.

  35. Hotels in venice
    April 13th, 2010 at 12:42 | #38

    Your post is very good. I got good understanding about the no follow and do follow attribute of blogging. Thanks a lot for this very good blog post. I am really very thankful to you for this post. Keep up the good work.

  36. Babuska
    April 14th, 2010 at 09:57 | #39

    A lot of people are looking for dofollow sites. I believe that everyone wants to read good advice on how to find such a site. I think this is an excellent text on the subject!

  37. February 6th, 2011 at 03:38 | #40

    Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog based upon on the same information you discuss and would really like to have you share some stories/information. I know my readers would value your work. If you’re even remotely interested, feel free to shoot me an e mail.

  38. January 23rd, 2012 at 01:20 | #42

    Dofollow or Nofollow are very important attributes when we talk about link building and Page rank.Google considers quality links more relevant than quantity while ranking the sites.

    • January 24th, 2012 at 08:54 | #43

      Absolutely agree with you on relevancy of back links. :)

  39. January 26th, 2012 at 03:31 | #44

    I agree, the amount of comments and interaction will significantly increase but the fact is whichever one we adopt Google considers only quality links. There is no place for low quality link building strategies.

    • January 26th, 2012 at 11:20 | #45

      Hi Tim – I hate to disagree, but Google doesn’t just look at quality links. They look at the big picture, which is: Does this site appear to be growing organically, and that means it’ll have a mix of high quality and low quality links. Your focus should be a balanced approach based on relevancy to your visitor. :)

  40. January 29th, 2012 at 11:24 | #46

    What happens if one has link from blogs with lower page ranks? does this do more harm than good?

    • January 30th, 2012 at 08:47 | #47

      Google checks for organic growth, so they look for a mix of lower and higher Page Rank back links. The key is to for your back links to be relevant and neighborhood friendly. :) Thanks for the question, Logan.

  41. February 4th, 2012 at 01:26 | #48

    This is interesting blog which really help bloggers.Thanks for sharing.

    • February 5th, 2012 at 16:51 | #49

      Glad it helps. Just checked out your site – looks great :)

  1. January 18th, 2012 at 18:01 | #1
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